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Brand Story

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Our Brand

Neway is young, vibrant and innovative!

We dedicate to home storage new products to bring easy, tidy and warm into every home!

Neway - Innovation

Neway's creative team has strong curiosity, creativity and productivity. 


With an international vision, professional product research and development capabilities, and keeping up with cutting-edge technology and design trends, the team successfully developed the door hardware products which represent international high-end quality and sold them to the global market.


However, we are not satisfied with the commercial applications that we used to be good at. We want to apply innovatively Neway's product attitude to our home life, and develop more high-performance, trendy design, durable and strong living home storage products.


Curiosity is the source bringing continuous inspiration to Neway designer team.

Neway - Insight

Our team always pursues team insight.

What is insight? Many people think that "insight" means understanding. But the real meaning of insight is not just understanding. This means that it integrates the understanding and analysis of the market, customers and consumers into the design idea.

Insight is also an attitude. It simplifies the design elements, colors and raw materials to a minimum, but at the same time, it requires very high texture and technology.

Neway - Multifunctional

Small-sized homes have limited space, and then have higher requirements about space storage. It needs to strengthen the reuse rate of space to facilitate storage.


It is difficult for every customer to keep the home tidy and beautiful when meeting the rigid storage and use needs.


All elements of Neway products are detachable and assembled, which can challenge your creative thinking. By combining them in different ways, they can be turned into shoe cabinets, storage racks, or as wardrobes. In home design, multi-use is what we really like.

Neway - Future

Neway’s team are integrated operations who comes from online and offline. For a simple goal, we come together. We are unwilling to work hard repeatedly, and not satisfied the ceiling within our reach, and do not accept “me too” the normal style.


We pursue innovation, because we want to become a unique brand and be better. We are always sticking to provide consumers various home experience . And we want to make our products become more and more popular among consumers.

  We discover creativity, explore possibilities
  We stay open and see the world
  We insist on independence and express ourselves
  We are constantly picky and pursue perfection
  We create casually and return to nature
The times are moving forward and the needs are changing. The only constant thing is that our team will always maintain fresh vitality and a vision full of exploration.
17 Years' Experience Home Storage 
Solution Provider

Contact Us

  No.21 Floor, Jin Ding Building, Cbd Center, Yongkang City, Zhejiang Province, P.R.C 321300.
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